Wednesday, June 30, 2010

Britney Spears : Britney Spears designs fashion line for sc

Britney Spears designs fashion line for school girls...Larry King announces he'll retire as talk show host... Photos of newlyweds Megan Fox and Brian Austin Green wearing -- yes, this is shocking -- their wedding rings in public... Bret Michaels still suffering side effects from brain hemorrhage... Mel Gibson's split from Oksana Grigorieva continues to get messy, with his attorney most recently accusing her of violating custody agreement... Angela Kinsey files for divorce from husband, "Office" producer/writer Warren Lieberstein.



In an interview with InStyle.com, Spears explains how she came up with the ideas for the line. "First, I met with the Candie's designers and told them what my favorite styles are. Then, we sketched the items together," she explained. "I loved it when I saw the samples for the first time."
The juniors' collection, called "Britney for Candie's," will be sold exclusively in Kohl's Department stories from July 1 to kick off the back-to-school season.
"Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans," Spears said in a statement.


A print and television advertising campaign to promote the line features the tagline: "Designed by me for you!"
"I used a lot of studs and lace, because I wanted to make the clothes cool and edgy yet girly. I also love jeans, so I had to make sure there were some great pairs in the collection. And I love jewelry so there are a lot of fun pieces," she continued. "There are great necklaces and big earrings."

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